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Words
According to the Oxford English Dictionary there are:
600,000 English Words.
Around 170,000 of those are currently in use.
The average person allegedly uses 20-30K.
So why do we hear the same words over and over?
Amazing
Interesting
Unbelievable
Next Level
100%
Bad
For sure
Busy …
And now we’ve even replaced words with emojis.
Are we that busy? (:
Our industry is no better ...
Value
Differentiate
Narrative
Innovative
Turn-Key
Thought Leader
Going Forward
Human Capital
Reach out …
Go to any website.
Read an article.
Look at an advertisement.
Most everyone is saying the same thing about something very similar. zzzzz
In an industry where commoditization is the norm, aren’t words the most essential thing we have?
The most compelling thing your business has is its intellect.
How your creation performs.
And, what makes it exceptional to those who need it.
Who you are,
What you do,
And why that matters.
Take some time.
Think about it.
Then start writing.
And use your words.
And more words you don’t.
Related: Perception