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1. How To Exceed Client Expectations
Many advisors like to ask clients “how are we doing?” Wrong question. You want to know that you are meeting, even periodically exceeding, client expectations. That’s the best way to cultivate loyal clients who refer. But asking about the quality of your work directly won’t tell you what you need to know. Of course, the majority of your clients are satisfied. If they were not, they would probably have moved. So the practically universal answer to the how am I doing question is “fine.” — Stephen Wershing
2. Stocks Bounce Off The Lows. Time To Buy?
The purpose of the analysis above is to provide you with information to make educated guesses about the “probabilities” and “possibilities” over the following days and weeks. It is absolutely “possible” the markets could find a reason to rally back to all-time highs and continue the bullish trend. (For us, such would be the easiest and best outcome.) However, the analysis currently suggests the risks now outweigh the potential reward, and a deeper correction remains a distinct possibility. Such is particularly the case if the Fed takes a more “hawkish” stance. While we remain optimistic about the markets currently, we are also taking precautionary steps to tighten up stops, add non-correlated assets, hold extra cash, and hedge risk opportunistically on any rally. There is never any harm in reducing risk opportunistically and being pragmatic about your portfolio and your money. — Lance Roberts
3. Answer The 3 Questions That Help Them Choose You
Help ideal clients choose you. The most important word in that sentence was “help“, and that is very different to “convince“, which is the typical marketing approach. A great marketing process helps prospects move along the buying (decision-making) path by pre-empting their concerns and need for answers. — Tony Vidler
4. More Than One Target Client? Here’s How to Make it Work
Does this mean you can’t work with multiple targets? Despite my rather strongly held views, I would say it’s possible, just not easy. More specifically, I think there are three factors that determine if you can be successful in working with more than one target. — Julie Littlechild
5. What Goes into Converting a Name Into a Client?
Yes, you are right. The business has changed. We’ve gone from having a “dead leads drawer” to having a “dead leads file” online. Maybe not so much has changed. We work so hard to add new clients. Do we pay much attention to what gets lost along the way? A New York advisor explained the love/hate relationship between advisors and seminars. The good news about seminars is you get your results immediately. The bad news about seminars is you get your results immediately. She explained the contradiction by saying if the attendee doesn’t become a client within 30 days, it’s unlikely they will ever become a client. — Bryce Sanders
6. 3 Healthcare Stocks Cathie Wood Is Bullish On!
A market pullback always provides an opportunity for investors to buy quality stocks at a lower multiple. In the last few trading sessions, the equity market has remained choppy allowing noted investor Cathie Wood to buy beaten-down growth stocks. — Finscreener
7. Stop Clients From Reworking Investing Timelines
Financial advising clients who constantly adjust investing timelines may damage long-term returns. Many are familiar with the risks associated with clients' FOMO, or the fear of missing out. But they may be overlooking another pesky client urge called CATH, or "constantly adjusting time horizons." This condition is related to FOMO, which starts with clients being distracted by whatever the hot investment trend is. Typically, they come to you, their trusted advisor, and ask (or demand) that you get them some of that good stuff they are hearing about. — Rob Isbitts
8. Kingswood U.S.: Small Market Vibe, Institutional Resources
When engaging advisors, clients want to have their cake and eat it, too. And rightfully so. After all, clients are essentially customers and good businesses know creating sticky customers is vital to long-term success. In the financial advisory business, figuring out what clients want isn't difficult. Beyond the obvious of strong returns and safeguarding of wealth, clients like the appeal of a big brand, even if their advisor is independent. Said another way, they like knowing that their advisor has high-level resources. — Todd Shriber
9. Is the Market “IFFY”?
Entering the part of the year where lucid and docile moves often elope for a couple of months and leave uncertainty and volatility to have their way. As such, it is always “IFFY” this time of year, but perhaps a bit more exacerbated with the recent history and many historical influences. — Matt Lloyd
10. 5 Marketing and Sales Trends That Make or Break Lead Generation
Consumer behavior is evolving. Are you still using the right strategies to attract leads to your content? In this episode, Matt Halloran and Kirk Lowe uncover five marketing and sales trends that are impacting the success of your lead gen, whether you realize it or not. Most importantly, they share pro tips on how to make these trends work for you. Get ready to start attracting leads to your content! — ProudMouth
11. 6 Ways to Supercharge Your Advisor Website SEO
If you’re a financial advisor looking for ways to bring in new business, your website is the first thing you should focus on. Search engine optimization (SEO) helps new clients find you organically—meaning without having to pay for advertising—so it’s a great place to start. A well-optimized website helps you rank higher in search engine results pages (SERPs), ensuring that people looking for your services can find you easily online. — Olivia Luper