Consumer behavior is evolving. Are you still using the right strategies to attract leads to your content?
In this episode, Matt Halloran and Kirk Lowe uncover five marketing and sales trends that are impacting the success of your lead gen, whether you realize it or not. Most importantly, they share pro tips on how to make these trends work for you. Get ready to start attracting leads to your content!
Matt and Kirk discuss:
- Changing consumer behavior (and how to win them over with marketing)
- Underrated multi-channel marketing strategies
- How to create expertise that people value even before they become a prospect
- The importance of creating content with persistence
- And more