Written by: Louise Hughes A brand is what sets your business apart from someone else's; it's what makes your business unique.
What is a brand?
Often products and services are actually defined by a brand name, without people even knowing it. How many times do you remember saying “just Google it”? When you actually think about it, it makes no sense – what we really mean is “use a search engine”. But, Google being one of the
biggest brands in the world, has now defined the phrase ‘search engine’.
Top brands by industry (value of $1.043,4 billion)
Technology
Apple | Google | Microsoft | Facebook | Amazon | Samsung | Intel | Cisco | IBM | Oracle | SAP | HP Automotive
Toyota | BMW | Mercedes-Benz | Honda Telecom
at&t | Verizon Beverages
Coco-cola Diversified
GE Retail
Wallmart Leisure
Disney Apparel
Nike Financial Services
American Express Restaurants
McDonald’s Luxury
Louis Vuitton Alcohol
Budweiser #1 – Apple
Apple was founded over 40 years ago in 1976 Apple is home to 123,000 employees As of June 2018, Apple has generated $247.53 billion in sales Apple ranks 54th in America’s best employers #2 – Google
Google performs around 65,000 searches every second Google is ranked 1st as Canada’s best employer Google houses 72,053 employees Google’s brand value is estimated at $132.1 billion #3 – Microsoft
In 2018, Microsoft spent $14.7 billion on research and development According to Forbes, Microsoft was ranked 2nd in world’s best employers Microsoft generated $103.31 billion in sales by June 2018 At the end of 2017 Microsoft had 10 million launcher downloads #4 – Facebook
Facebook is ranked 10th in Forbes’ innovative companies Facebook has spent over $25 billion buying other brands like Instagram 350 million photos are uploaded daily to Facebook Facebook’s brand value is worth $94.8 billion #5 – Amazon
As of July 2018, 8.74% of desktop traffic to amazon.com was from referrals In the U.S., Amazon account for 5% of total retail share As of June 2018, Amazon had generated $193.19 billion in sales Amazon’s brand value of $70.9 billion has changed by 31% in 1 year #6 – Coca-Cola
Coca-Cola was founded over 125 years ago in 1892 Coca-Cola’s market cap, according to Forbes, is $179.3 billion The Coca-Cola Zero Facebook fan page has 107 million fans There are over 3,600 Coca-Cola products worldwide #7 – Samsung
As of June 2018, Samsung spent $4.5 billion on advertising Samsung were ranked #4 in profit on the Global 2000 list In Q2 of 2018, Samsung’s mobile communication segment generated $20.4 billion Samsung’s share of the flat panel TV market is 28.3% #8 – Disney
Disney’s brand value currently sits at $47.5 billion Disney is ranked #5 in the top regarded companies according to Forbes Disney World tickets cost $3.50 when it first opened , now they are $116 $23.51 billion was generated through Disney’s media networks segment in 2017 #9 – Toyota
As of June 2018, Toyota’s sales hit $265.17 billion Toyota produced almost 9 million vehicles in 2018 Toyota’s overseas sales sees Trucks & Buses ahead of Passenger Cars Toyota has a brand value of $44.7 billion #10 – AT&T
AT&T are America’s 5th largest public companies AT&T house 252,000 employees AT&T have over 400 million mobile subscribers AT&T own over 883,000 miles of network fiber
