As part of our 2019 Top 10 Trends series in Financial Services, our "Top 10 Trends in Health Insurance 2019" is the first of our three Insurance-related reports released (P&C and Life to be released soon).Rising healthcare costs, increased competition, and operational efficiencies are putting pressure on insurers' profitability. Other factors impacting the health insurance industry are evolving customer expectations , the shift to a value-based model of care, advancements in technology, and regulatory uncertainties.Health insurers are responding to these shifting dynamics by catering to changing customer expectations, shifting to a preventative model of care, and improving operational efficiencies . This year's trends revolve around three themes - "Deep Customer", "Intelligent Insurer", and "Open Insurer". However, the dominant theme of trends focus on "Deep Customer". Below are some quick snapshots of this year's report, but the full Trends books can be downloaded at https://www.capgemini.com/resources/top-10-trends-in-health-insurance-2019/