Helping Clients With Pre-Existing Conditions

Helping our clients get life insurance with a pre-existing condition is hard to do. For some, it may be nearly impossible to qualify for a traditional life insurance policy depending on their condition. This doesn’t mean they won’t be able to get coverage, but it does mean their options will be limited.

As people age we all may face certain health challenges. If you want to help your clients figure out what options they have, then you’ve come to the right place.

Most individuals with pre-existing conditions give up trying to buy life insurance because of three reasons. They can’t find facts about the underwriting guidelines to see if they may qualify; if they can qualify, it’s difficult to figure out the cost of coverage; and they struggle to find an agent who can explain the options available to them.

We’ve help customers solve all three of those challenges, and you can too. More importantly, as agents, we can all help them buy life insurance, even if they have a per-existing medical condition.

Where Can They Find the Underwriting Facts


We all know that individuals must qualify to buy life insurance. Every insurance company classifies pre-existing conditions in a different manner. For example: An underwriter will approach a diagnosis of cancer completely differently than an applicant who has diabetes. A pre-existing medical condition does not mean every life insurance company will automatically decline to issue someone coverage.

If nothing else, customers should have the facts – and I want to demystify this material – so you can give them a clear explanation about how this process works. Think of this chance as a way to help free your clients from confusion, rumors and myths associated with getting life insurance.

What Clients Need From Us


A confession: One of the things that upsets me the most – the single thing I work my best to prevent – is the mistaken belief among a lot of people that they are somehow not good enough, not worthy enough or just plain not eligible to get life insurance.

What you need to be is an agent who is not scared to take a chance, and to invest the time and effort on your client’s behalf. You need to be someone who will contact underwriters and multiple companies, an agent who knows how to submit a trial application, and a well-written cover letter. That is what we do. We go the extra mile for customers with pre-existing conditions because we know how important getting life insurance is, and you should too. That is why it is wrong that so many citizens, to whom we owe so much, hear so little about the truth about getting life insurance.