Trending
Written by: Peter Minkoff
If we look back through time, fashion is the one thing that is constantly changing and evolving. Everything changes from seasons to tastes and crazes that often just come and go. Fashion is often based on subjectivity, there are a lot of risks that weave themselves into the fashion industry, and those can be a blessing in one moment and a curse in another one. When we talk about fashion, we do not only talk about style.
Along with fashion and trends, how eCommerce brands operate is something that is constantly evolving as well. A lot of new technologies emerge, and there’s a shift in markets when talking about geographic and economic levels, and of course when we talk about profitability.
Personalization is an inevitable direction
The thing that modern fashion consumers definitely want is a personalized experience. One of the most important things for a fashion eCommerce store owner is imperative to make sure to work on typical personalization techniques and some of them are things like product delivery, then recommendations that can be made based on a customer’s buying history or making sure to use the customer’s name in your email correspondence.
In today’s post-pandemic globalized world, where everything is done online, from buying clothes, and gadgets, to booking holidays, people are in need of personalized things and goods. Over the previous few years, there’s been one thing that unites everything in the best possible way, and that is a healthy lifestyle, sports, and sportswear, especially present during the pandemic. Sports has become a very important part of people’s lives and having unique and comfortable clothes soothing your own taste is a must. That is the reason many fashion designers opted for designing and producing custom sportswear using different platforms and software. Customers can be included in creating beautiful designs of their own since they want to feel in control of the things they buy and customized sportswear has to have some meaning to them.
What it takes to have a successful fashion business
Having just a brand name, your own website, and a logo, is not only what it takes to be successful, but some very important decisions on how to create a brand with a personality have to be made. There are a couple of tips for growing a successful fashion business, and all of them need to be taken into consideration if you want your business to prosper. Things like investing in meaningful branding, making sure to have and maintain good relationships, understanding marketing and how everything works, and having good communication, are just some of the efficient ways to promote and enhance a small business. Your fashion brand will attract attention if it has a good story around it, some clearly stated principles, witful texts on your website, or attractive packaging.
Evolution of Metaverse
Whatever idea someone has in their brain can slowly be turned into reality by using the metaverse. There’s a sea of endless possibilities that are just waiting for us to grab them and use them. Luxury brands are trying to take them a lot more than a regular audience. New fashion trends are emerging as the companies are trying to beat each other in the competition in which they will create and sell a better metaverse, while brands are trying to use their existing digital infrastructure for these novelties. Technologies like AR and VR are being used in a way that they represent an interactive mirror of the real world. In order to come closer to reality, what brands and tech brands are doing is creating avatars, using digital outfits, different kinds of accessories for their customization, and unique art that can be collectible. It is now a place for different fashion gatherings, a place where you can hang out, come play, and even shop if you are up for it.
What is 2023 Major Trend: Fashion that brings Fun
Metaverse is definitely a game-changer when it comes to fashion and how people consume it. Virtual fashion used on digital models is more and more present and it has its charm which makes buyers feel like they want more. Looking at the 2023 potential trends, it looks like fashion is going to be more fun moving forward. Embedded VR tours will be available, as well as some mini-games, and the possibility to dress up your avatar, and the fun is just getting started. Everyone will want to improve their customer experience.
The years to come will bring a lot of challenges in the fashion industry, a lot of norms and perceptions will be challenged, and there will also be a lot of pressure to keep everything sustainable. But fashion is always evolving and it is placed in a way that can eventually adapt even to some radical changes.
Related: Advisor’s Checklist for End-of-Year Client Conversations