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It’s true that the lifeblood of your business is a constant stream of new customers. Unfortunately, all businesses reach a point where it becomes elusive to find a bigger stream of customers. Use the tips below to help your company attract the best customers into your product line.
Who is Your Ideal Customer?
One potential pitfall is being unclear about your best target market. This can happen to even the most seasoned of all businesses. It’s not difficult to veer off the path in terms of target market.Take a fresh look at the type of people who convert to your best customers prior to adding any new marketing channels. Make sure everyone on the team has a crystal clear picture regarding who the business is targeting. Knowing your ideal customer avatar prevents marketing mistakes that waste time and money.
Where Are Your Best Customers?
The next step is to identify the best way to reach your customers, such as:
- Online
- Offline
- Direct mail
- Media
- This will all depend on your type of business. Some businesses find their customers via social media or in forums. Others find and meet their customers at conventions and conferences.
Position Your Business as the Answer
Using content marketingproperly is an excellent way to position yourself in a way where customers see your company as their most attractive option. Your goal is to provide value through the use of inbound marketing channels, such as: - Guest blogging
- Webinars
- Social media posts
- Videos
- Blog posts
- Answering questions and providing tips with content marketing allows potential customers to feel as though they know you prior to making contact.
Use Direct Response Marketing
Engage in paid ad campaigns that allow you to place your message in front of customers. Direct response is the art of getting prospects and customers to take specific actions. You want them to request information from your company or join your email newsletter list.In your goal to learn how to attract more customers, educate yourself as much as possible about direct response marketing techniques. These methods help with staying focused only on actions and results that truly matter. Getting good at direct response strategies results in more effectively filling your sales funnel because prospects feel as though they’d be silly to avoid your solutions.Use Partnerships
Partnerships are an under-utilized strategy in many industries. A partnership is a way to find complementary businesses that already have your audience. Partnering together allows for the sharing of each company’s audience to create more leads and sales together.For example, if you build websites, then look for SEO or Facebook marketing companies to partner with. You all share the same target audience without being direct competitors. You can teach your SEO partner’s audience website tips and the SEO company can return the favor to your audience with SEO knowledge.Use VideoMany people prefer to consume content via video. That’s the reason why YouTube, for instance, continues to grow substantially. Video helps transfer knowledge and information visually, which is incredibly effective.Take time to plan out a video marketing campaign. Brainstorm how to best transfer why your solutions are unique. Here are ways to use video in your marketing plan: - Case studies
- “How-to” content
- Demos
- Company background
- Employee highlight snapshots
Major Media
Don’t forget to include newspapers, radio, magazines and TV in your marketing efforts. Whether you’ll use print media or mass media comes down to your type of business.However, these marketing channels allow you to reach tens of thousands or even hundreds of thousands of prospects at the same time. Look at your budgeting and ask yourself how you might delve into this area in order to get your products in front of more people.Don't become frustrated if sales have stagnated. Select one of the above areas and master it. Then, select and second and continuously increase your audience.