“Dumb Rules” describes the rules, policies and procedures an organization has that make no sense to customers.
Dumb Rules make it difficult for people to do business with an organization; customers are forced to engage with the organization in a way that royally pisses them off.
The culprits of this phenomenon are the internal “rule mongers” who essentially are in the game of controlling customer engagement and subordinate “making it easy” for customers to applying tight control over how they engage.
Internal auditors, systems analysts, cost control folks, work study specialists and risk managers are among the group whose sole purpose it seems is to overwhelm the customer with constraints they don’t understand.
I am sure my reader has had an experience where they have been on the receiving end of — and perhaps been beaten up by — a Dumb Rule.
In fact it wouldn’t surprise me to learn that there are many Dumb Rule casualties out there who are constantly victims — it’s almost like Dumb Rules find them just to make their day suck.
I am one of those consumers who is a magnet for a Dumb Rule. I have been told in a restaurant that my wife and I couldn’t have a booth because they were reserved for parties of 4 or more (when the place was virtually empty).
I have been refused a sweater that was on a mannequin (the only one left in my size) because it was for “display purposes only” and could not be sold.
And I have been asked to put my credit card on deposit in an outside lounge before I could be served a drink because I might “drink and run”.
And the litany of horror stories goes on and on.
It’s like road rage
My experience has been that a Dumb Rule has an incredible impact on a person similar to road rage. It’s like this intense anger over the incredulity of the situation swells up inside you and must be released in some way. I personally have shot back at an innocent frontline person in these circumstances and I have seen others do so as well.
Sucking it up and turning the other cheek just doesn’t seem to be an option.
Because of the powerful emotions lying dormant in every individual that are waiting to be unleashed with the right motivation, the consequences from “Dumb Rule Rage” could be catastrophic.
Need a lawyer?
In fact just knowing about Dumb Rules could leave you needing a lawyer in these ways.
Bloggers beware
Related: 7 Proven Ways to Pick the Right People
Stay off social media
#MeToo list could be waiting
An intimate understanding of the unfair things organizations do to customers can be harmful to your health and well being.
Be careful how you use your Dumb Rule expertise, as misusing it could land you in the lap of a lawyer.