Investors Must Embrace the "Rotation Trade" for the Powell Payday

Written by: David Waddell | Waddell and Associates 

THE BOTTOM LINE:

Markets cheered Chairman Powell’s lower-rate resolve at Jackson Hole. The Fed will cut interest rates in September and will accelerate the pace and timing of cuts, as necessary, to support the labor market. Fighting inflation was last year’s story, fighting unemployment has become this year’s story. It won’t be easy, but with Powell taking charge, investors should take note. Successful trading strategies for lower rate regimes differ from successful trading strategies for higher rate regimes. Now that Powell has pivoted, trading strategies need to rotate. It’s time to play the Powell Payday!

For those who watched our 2024 halftime report, you will recall our concern that the greatest risk for investors resided within the tension between the backward-looking Federal Open Market Committee and its forward-looking Chairman, Jerome Powell. While Powell seemed to defer to the committee and its inertia over the past few months, he broke away on Friday with conviction. Here are some of his comments made at Jackson Hole that had me dancing at my desk:

“Our restrictive monetary policy helped restore balance between aggregate supply and demand…”

Translation: The economy has normalized. Monetary policy should normalize.

My confidence has grown that inflation is on a sustainable path back to 2 percent.”

Translation: I’m in charge now. I will cut rates.

“All told, labor market conditions are now less tight than just before the pandemic in 2019—a year when inflation ran below 2 percent…”

Translation: In 2019, the Fed Funds rate averaged 2.16% in a tighter labor market with no inflation. I have substantial room to cut rates.

Markets responded quickly to Powell’s remarks as the probability of a .50% rate cut in September rose, indicating a more dovish statement than anticipated. The U.S. Dollar weakened, longer term interest rates dropped, and small cap stocks surged. Powell has formally pivoted. Investors must now formally pivot as well.

I recently discussed with Frank Holland at CNBC that the market has been vacillating between three primary trading strategies recently. The first strategy is the “Magnificent 7 trade” supported by status quo conditions of stable economic growth and limited earnings breadth (Mag 7s win). The second strategy is the “rotation trade” supported by disinflation, rate cuts, and earnings dispersion beyond the Magnificent 7 (small caps win). The third is the “recession trade” supported by restrictive monetary policy inertia and employment report undershoots (everything loses). To determine which trade holds advantage, let’s review the contest between small caps and the Magnificent 7 since 6/30:

Chart showing MAGS vs IWM since 6/30/24

Over the last two months, markets have appeared indecisive as all three strategies have held leadership positions. First, the Magnificent 7 trade continued its first-half leadership into the early second half. Next, the rotation trade surged dramatically on a weak inflation report. Then, confusion over a weak employment report and the busted Yen carry trade led to a temporary ascension for the recession trade. Next, a return of economic confidence revived the Magnificent 7 trade. Finally, the Powell pivot reignited the rotation trade. For the entire period, the “rotation trade” has the lead as Small Caps outperformed the Magnificent 7 group by 6%. We expect this will continue since history favors small cap stocks during Fed rate cut cycles:

Graph showing Performance After First Fed Rate Cut

Clearly, rate cuts power small cap outperformance, but small cap rallies haven’t been trustworthy in years. This has left them unloved and under-owned, only adding even more rally capacity to them. Much of this neglect has been a function of the “potential” for rate cuts, rather than the promise of rate cuts, or rate cuts themselves. But with Powell’s newfound rate cut conviction, investors must gain conviction in the “Rotation Trade” to best play… the Powell payday!

Sources: YCharts, Jeffries, Federal reserve Board. Haver Analytics Center for Research in Securities Prices, University of Chicago Booth School of Business

Related: Diversification Strategies: How To Spread Risk and Enhance Portfolio Performance