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Microsoft (MSFT) has been on a tear over the past year. Shares of the software pioneer have jumped 70% since last February—triple the S&P 500’s gain, as you can see:
Keep in mind, Microsoft is the furthest thing from a volatile penny stock. It’s a $1.39 trillion company—the second biggest stock in the world.
And its impressive run shouldn’t surprise you. Microsoft has posted incredible returns for years now. Over the past decade, its stock has handed investors 600% gains and counting:
Last Tuesday, my colleague Justin Spittler explained how Microsoft made it onto the “Mount Rushmore” of stocks. It created one of the best-selling products ever: Microsoft Windows.
Justin says world-class operating systems is the key trait behind many of the world’s most dominant tech companies. I agree. It’s extremely important.
But there’s another characteristic I look for, too. Microsoft transformed itself by becoming an “autopilot stock.”
After Dominating the ‘90s, Microsoft Lost Its Way
In the 2000s, it missed every big disruption like mobile phones, internet search, and social networks.
As smartphones were shipping by the billions, Microsoft was still focused on clunky old PCs. Back then, everyone believed Microsoft was a tired old business. Investors wanted nothing to do with it.
From 2000–2016, its stock was dead money, as you can see:
Then Microsoft Made the “Switch of the Century”
As I mentioned, Microsoft dominated the ‘90s with its revolutionary Windows operating system. It cemented its dominance by creating Word docs. Excel spreadsheets, and PowerPoint presentations. But then it needed to adapt.
Do you remember when its Office software came in shrink-wrapped CD boxes? Buying “Office 03” or “Office 07” meant driving to Best Buy or Walmart.
But in 2014, it switched things up. It began selling subscriptions to its software over the internet. Instead of paying a one-time $350 fee for the physical CD, you could access Office for $99/year through the web.
Today, 225 million folks pay to access its software over the internet. Microsoft Office has more subscribers than Spotify’s music service and Amazon Prime, combined!
And get this, 450 of America’s 500 largest companies pay Microsoft millions of dollars each month for its software, too.
Switching from charging one-off fees to subscriptions injected a lightning bolt of growth into Microsoft. Its stock shot up almost 300% since, as you can see:
Then Microsoft Made the “Switch of the Century”
As I mentioned, Microsoft dominated the ‘90s with its revolutionary Windows operating system. It cemented its dominance by creating Word docs. Excel spreadsheets, and PowerPoint presentations. But then it needed to adapt.
Do you remember when its Office software came in shrink-wrapped CD boxes? Buying “Office 03” or “Office 07” meant driving to Best Buy or Walmart.
But in 2014, it switched things up. It began selling subscriptions to its software over the internet. Instead of paying a one-time $350 fee for the physical CD, you could access Office for $99/year through the web.
Today, 225 million folks pay to access its software over the internet. Microsoft Office has more subscribers than Spotify’s music service and Amazon Prime, combined!
And get this, 450 of America’s 500 largest companies pay Microsoft millions of dollars each month for its software, too.
Switching from charging one-off fees to subscriptions injected a lightning bolt of growth into Microsoft. Its stock shot up almost 300% since, as you can see:
And here’s the thing, Adobe didn’t have to create a new breakthrough product to achieve these returns. The 10X stock gains didn’t come from an incredible invention.
Adobe simply changed the way it sells software. It became an autopilot stock.
Adobe’s profits went up 250% since 2012. Seven years ago, subscriptions accounted for 15% of sales. Now it’s jumped to 90%!
Another Classic Autopilot Stock Is Autodesk (ADSK)
Autodesk is at the bleeding edge of one of my top disruptive trends for the 2020s: 3D printing.
You may remember the craze around 3D printing a few years ago. Early 3D printers were a huge disappointment. They could make only flimsy plastic trinkets that had little use. But the technology has improved 100-fold since then.
Leading 3D manufacturers can now print jet engines, car parts, and even key pieces in US military submarines. Autodesk makes the software that companies use to design and then print parts.
Like Microsoft and Adobe before it, Autodesk knew it had to become an autopilot stock.
Autodesk used to charge companies a big up-front lump sum to access its software. The problem was folks would buy it once and use the outdated version for years. And Autodesk’s sales flatlined between 2009–2017.
But in 2017, it switched to selling its software as a yearly subscription. Shifting to autopilot mode has rejuvenated Autodesk’s business, as you can see:
Autodesk has 4.3 million customers paying it thousands of dollars in fees each year. Last quarter, it raked in $2.9 billion in subscriptions—a 49% year-over-year jump.
The stock has jumped over 50% since I first highlighted it in late 2018. And it just hit another all-time high. If you bought it after reading my letter, nice call.
Autodesk isn’t the bargain it was back then. But I still expect this autopilot stock to jump higher over the coming years as it dominates the 3D printing software market.
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