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Amid an uncertain economic landscape, our latest Logica Future of Money Study reveals that Americans are increasingly prioritizing employer-provided financial programs.
In fact, 82% of people believe these programs are essential for financial management and growth, with younger generations leading the charge—94% of Gen Z and 86% of Millennials view them as a key component of their financial security.
Our study also highlights that the current economic climate has inspired younger workers to take a more proactive approach to financial planning. Notably, one in five (19%) of Americans are contributing more to their retirement savings compared to earlier this year, with younger generations leading the charge—25% of Gen Z, 27% of Millennials, 18% of Gen X, and 10% of Boomers are increasing their contributions.
Opportunity for Financial Services Providers:
Financial services companies can tap into this growing demand by partnering with employers to enhance workplace financial wellness programs. Offering tailored resources for retirement and investment planning can empower employees, building trust and strengthening the relationship between employers and their workforce.
Related: Stay Ahead: Using Snap Polls to Track Emerging Trends