Trending
If you actually want to grow and scale your financial advising business, you must stop relying on outbound leads.
Why?
Well, outbound leads simply aren’t scalable. Once you take your foot off the gas, your flow of leads dry up like the Sahara Desert.
On the other hand, an inbound marketing strategy works whether you have your foot on the gas or not.
But financial advisors consistently commit 5 inbound marketing mistakes that sabotage their efforts so they erroneously believe that an outbound marketing strategy is the only effective strategy.
In today’s episode, you’ll discover the 5 inbound marketing mistakes financial advisors commit—and how to avoid making these mistakes in your marketing.
Listen now.
Show highlights include:
- How to attract higher quality leads—at a fat 61% discount (2:00)
- Why implementing a lead scoring system fills your calendar with high-quality leads (without draining your time on low-quality ones) (5:50)
- The biggest mistake you’re making on your Thank You Pages that sabotage your sales (9:22)
- 3 things your Thank You Pages must do to turn cold leads into red, hot leads who are eager to hire you (10:02)
- The “Commitment & Consistency” law of psychology that turns new leads’ unconscious mind into your sales intern (12:26)
- Here is a real life example of how to inject your personality into your marketing (and magnetize your ideal clients to you) (16:59)
Related: 10 Specific Ways Financial Advisors Undermine Their Marketing