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Teresa Leno is the Founder of Fresh Finance, a financial services industry publishing company specializing in enterprise content creation and deployment for advisors.
Doug and Teresa talked about how they co-developed Advisorpedia’s newest product, The Advisorpedia Content Engine, that provides advisors access to personalized content they can use as their own and share with clients.
They discussed:
- The need for advisors to engage with content that helps them and their clients grow
- Teresa’s background in the industry and the idea behind her platform
- How financial content can drive more leads to financial advisor’s sites
- The types of content financial advisors should be using to their advantage
- What benefits FreshFinance brings to the financial industry
Related: The Impact of Content Marketing and How to Get Started
