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Putting the spotlight on yourself and marketing your services sounds logical. But for financial advisors, it’s not as easy to put themselves out there.
In this episode, Matt Ackermann is joined by Robert Sofia, chairman, and CEO of Snappy Kraken. Robert shares his worst marketing ideas, revealing how one bad idea can lead to several good ideas and literal versus creative marketing strategies. He discusses how he attempts to eliminate bias, focusing on who is the best compared to the number of African Americans in the company, and the impact it has on the overall company.
Robert discusses:
- The importance of accepting your failures
- How he tries to eliminate bias within his hiring process
- Literal versus creative marketing
- How to drive traffic towards your content
- And more
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