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In this episode of The Data Possible Podcast, Matt Kelly, vice president of advertising at InvestingChannel, discusses how having a multi-channel, content-focused approach in place can help firms achieve marketing nirvana.
If you are looking to put the right message in front of the right advisor at the right time you don’t want to miss this episode.
You will learn:
- How digital advertising can help get your message and brand out to your ideal target audience
- How ExactMatch, a tool developed by InvestingChannel and Discovery Data, can add value to your marketing efforts
- How COVID-19 has affected digital advertising and what the future now looks like
- The importance of using a multi-channel approach and delivering valuable content
Resources: InvestingChannel | Discovery Data
Related: Learning More About Behavioral Data With Duncan MacDonald-Korth & Jeff Tripp