Facebook, Instagram and Tiktok have become a platform for personal and professional use, but LinkedIn has become the primary platform for networking and career development
In this episode, Sasha Cibrian is joined by her colleague, Emi Weiss, to discuss the primary social media being used by advisors, LinkedIn. They discuss why financial advisors should focus on this platform and how they can optimize their profile in order to increase connections and potential prospects. Sasha and Emi also share marketing pro tips to doing so and increasing engagement within your current and future network.
Sasha and Emi discuss:
- Why professionals should focus on LinkedIn
- What features financial advisors should use
- Tips for initial and continued contact with connections
- How to increase your engagement
- And more!
Related: Marketing Secret Weapons