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Clients and prospects can learn from your experiences. And you don’t have to be a “gifted” or “natural storyteller” to tell a story that changes lives.
In this episode, Matt Halloran talks to our client Christine Luken, a Financial Dignity® Coach, author, and host of the “Money is Emotional Podcast.” Christine explains why she often tells stories from when she “crashed and burned financially” in her 20s, how to choose and tell a signature story that moves your audience – and why perfection isn’t a prerequisite.
Christine discusses:
- How to become a good storyteller, even if you weren’t born to be one!
- Easy ways to tell compelling client stories while maintaining confidentiality
- Two prompts for sharing experiences that show your humanity (and feel comfortable for you to share)
- Why listening is just as important as storytelling
- And more
Related: “I Feel Like I Know You!” How To Turn Your Twitter Audience Into Fans with Thomas Kopelman