Stop ‘Podcast Guessing’: How Advisors Can Succeed at Podcast Guesting with Tom Schwab

Do you want to turn your podcast appearances into more business wins? 

You shouldn’t have to guess your way to success. Get insider tips on how to strategically attract your dream clients and grow your influence with guesting.

In this episode, Matt Halloran talks to Tom Schwab — co-founder of Interview Valet — about how to leverage podcast guesting as a powerful marketing strategy. They discuss how to approach podcasting with the right mindset and land interviews that actually move the needle for your business.

Tom and Matt discuss:

  • How to choose the right podcast for you
  • The #1 mistake advisors make when pitching themselves to podcasts (and how to avoid it!)
  • Ways to ensure a successful guest appearance
  • The awesome power of storytelling and the need for a clear call-to-action (with examples!)
  • When it might not work: Discover who might not benefit from this strategy, and why
  • And more

Related: Confidently and Compliantly Using Client Testimonials with Whit Lanier

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