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Do you know how to use PR to draw attention to your expertise?
In this episode, Matt is joined by Warren Weeks, founder of Weeks Media, who shares strategies that you can start using todayto capture journalists’ attention and boost your chances of getting your expertise published.
In this episode, you will learn:
- Why it’s worthwhile for advisors to pitch topics to trade publications
- The importance of putting effort into your LinkedIn profile
- Which two social platforms tend to get the press’s attention
- How to reverse-engineer your press releases to make them audience-focused and appealing to journalists
- And more!
- Tune in now and learn the best PR strategies for casting a spotlight on your expertise!
Related: Creating Synergies That Will Help Your Advisory Thrive