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In this episode of The Data Possible Podcast, Hibre Teklemariam, vice president and partner at SunStar Strategic, dives into the importance of public relations and how it can help you advance and grow your business by understanding the four ways it can be used, what results to expect, and what data points to track. In this episode, you will learn:
- What is public relations and why it’s misunderstood within the financial services industry
- Why it’s important to invest in public relations
- How to track ROI on your public relations spend
- Industry trends to pay attention to
Resources: Discovery Data | SunStar Strategic | Advisorpedia
Related: Redefining Digital Marketing for Asset Managers With Data with John Gulino & Keith Kochberg