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Define your WHY, weave it into your brand’s DNA, and the rest will follow.
Because purpose-driven brands = magnetically attracted brand lovers
In this episode, Matt Halloran talks to Brent Baldwin, founder of NYOO Agency, fractional CMO, and a 2020 Cult Brand Honoree. Brent explains how you can easily articulate a vision, mission, and purpose that makes your ideal clients fall in love with your brand.
Brent discusses:
- How to figure out your WHY by embracing silence
- Key marketing lessons from the world’s biggest cult brands
- How to create a bold brand statement that resonates with your ideal clients
- Reasons to draw “for” and “against” lines based on your brand’s purpose
- And more
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