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Want to rise above the misinformation within your industry, so you can educate your audience with the truth?
Don’t be afraid to challenge the status quo.
In this episode, Matt Halloran talks to Kristen Yoder, a 16-year cannabis industry veteran, media personality, speaker, and host of The CannaBS Detector Podcast. Kristen shares how she has become a trusted authority by educating her audience on the often overlooked and unexpected intricacies that come along with entering the newly regulated cannabis landscape.
Kristen discusses:
- How she has managed to get the attention of numerous reputable media outlets
- Why she’s known as the cannabis industry’s “BS detector”
- Tips for picking fights that are backed by trustworthy sources
- The best way to take a stance against Internet trolls
- And more
Related: The Virtual Business Model: Growing Your Practice in the 21st Century With Derek Notman