Trending
I committed a couple of “marketing sins” that would have marketing gurus laughing in my face and claiming I’m setting my money on fire.
But you know what?
This weird, and frankly backwards, marketing campaign has generated thousands of email subscribers for me already. And even by my most conservative estimations, these campaigns will generate a sky-high return-on-investment soon. Not immediately, but soon.
What’s my secret that makes marketing gurus squirm while backing up the Brinks trunk into my bank account?
That’s what I reveal in today’s episode. And I share three marketing nuggets of wisdom every financial advisor needs to hear. Listen now.
Show highlights include:
- The counterintuitive way paying more per lead can make your profits soar higher than paying less per lead (1:16)
- How to circumvent the friction-filled process of hiring a financial advisor and land more appointments (4:07)
- How I’m getting email subscribers for $2 a pop (and why I don’t recommend it) (6:46)
- Why focusing on the actual economics of your business leads to more growth and wealth than worrying about optimizing costs (8:26)
- How you stifle your business’s growth every time you treat it like a paycheck (9:48)
- The “complete control” feature embedded into direct mail that boosts your chances of success (14:44)
- How to never fail to reach your prospecting goals for as long as you run a financial advice business (15:53)
Related: How To Get Clients With Direct Mail