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Women will influence over $34 trillion in assets by 2030, yet many financial advisors still overlook a crucial reality: women are not a niche—they are half the population. In this episode, I sit down with Jackie Wilkie of First Trust Portfolios to discuss why every advisor needs to rethink how they engage with female investors.
We dive into how to better connect with women clients, avoid common mistakes that lead to asset attrition, and create an experience that resonates with both partners in a household. Jackie shares powerful insights and actionable strategies to help advisors future-proof their practices and build deeper, lasting relationships with women investors.
What You’ll Learn in This Episode:
- Why women investors are often overlooked—and how to change that
- The biggest risk advisors face with asset attrition after a life transition
- How to engage both partners in a client relationship
- Proven strategies to create female-friendly client experiences
- Creative event ideas that help women clients become your biggest advocates
If you want to retain more clients, strengthen relationships, and stay ahead of the $34 trillion wealth transfer, this episode is a must-listen!
Related: The Impact Score: A Smarter Way to Measure Client Service Success