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When marketing your business, it’s important to have a diverse strategy so you can reach as many of the right plan sponsors as possible.
In this episode, Rebecca Hourihan speaks with retirement plan advisor legend, Mike Kane of Plan Sponsor Consultants. Mike discusses the importance of advisors using a variety of marketing tactics in their business’ tool kit to reach the largest audience.
Mike discusses:
- The evolution of Plan Sponsor Consultants marketing tactics over the years to get in front of prospective clients
- The current marketing strategy Mike and his team use to win retirement plan business
- The three topics plan sponsors are most interested in
- Advice for financial advisors and ways they could implement marketing strategies into their practices
- What the retirement plan industry might look like in 10 years
- And more