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Do you feel as though your firm might be missing something? Or more specifically, someone? For decades now, many of us in the financial service industry have ignored 51% of the population, AKA the women. Matt is joined today by Barbara Provost of Purse Strings, LLC and Provost Consulting to discuss how you can change this and what opportunities there are for advisors to best serve women.Barbara is an expert on women. With a doctorate in education she has spent the past 25 years building financial education products. Her experience and background create an ideal space to assist women in growing in their relationship with money, along with connecting with to properly vetted professionals.Related: Changes That Will Be Impacting Your Social Media Experience If you’re interested in how you can create a more female accessible practice to help women manage their wealth (who, by the way, are about 20 trillion dollars), Barbara has incredible thought leadership and insight to offer. Listen in today!