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Abby Salameh is smack dab in her element, once again.
You see, Abby makes complex "simple," the unheard of "familiar," and the historically un-friendly your "best friend." Just a few months into her role as the Chief Marketing Officer at CAIS Group, and now with a fresh $225 million investment in the firm, she's well on her way to doing what she does best.
The alternative investment product industry accounts for over $10 trillion in assets. But only $80 billion of that is with RIAs and retail wealth advisors. 65% of RIAs still allocate less than 10% of their portfolios to alts.
Abby and CAIS are on a mission to democratize access to the alternative product space and elevate the confidence advisors have in using alternatives for their clients. She's the right person at the right time. Why? Because Abby truly understands the financial advisor and his/her business after 25 years of leadership at firms such as TD Ameritrade, Private Advisor Group, and Hightower. Importantly, she understands the advisor's client as well. You need to start there if you want a shot at measurably changing the landscape of this industry as it relates to an investment product.
Related: Can You Hold My Attention? Dave Butler, Co-CEO at Dimensional Fund Advisors