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Lead gen companies offer a quick and easy product, but are you really getting what you think you’re buying? Does it check all the boxes if you look a little closer?
Their easy-button solution is tempting, but you’re paying for their system and their audience, when you should be building your own.
In this episode, Matt Halloran is joined by ProudMouth co-founder and business partner, Kirk Lowe, to discuss the illusion of diligence that most lead-gen companies are selling. They walk you through a better system for laying a strong foundation, finding your fans, and building marketing equity for your business that continues to grow year after year.
Matt & Kirk discuss:
- Why you never actually own the audience that lead-gen companies provide you, and why it’s crucial that you do
- How leveraging other people’s content may get you attention, but rarely if ever engagement with the right people
- The importance of building marketing equity with your own original content, and how to best do that
- Why objective measurements and metrics are nice, but it’s the unquantifiable aspects that set us apart
- How momentum and equity should define your marketing goals
- And more
“[Lead gen] is a very small subsection of marketing. It absolutely has a place. I don’t think this is where advisors should put most of their eggs, though.” ~Kirk Lowe
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