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Most financial advisors aren’t marketing wizzes. But they also make it a heck of a lot harder, more expensive, and more frustrating when they use one of the 5 marketing strategies discussed in today’s show.
Worst part?
There’s a good chance your favorite marketing gurus recommend you follow these broken strategies—and then blame you when you don’t get the results they promised.
And you know what?
There are easier, more effective, and more profitable marketing strategies for financial advisors.
In today's show, I’m sharing my 5 least favorite marketing strategies for financial advisors, and revealing what to do instead that’s easier, more effective, and more profitable. Listen now.
Show highlights include:
- Using any of these 5 marketing strategies is like cutting your lawn with scissors (1:27)
- The “Opportunity Cost” trap financial advisors fall into far too often which forces them to pay extra for low-quality leads (7:40)
- How to make direct mail work for your business (even if you’re not a world-class copywriter and don’t have your offer completely dialed in) (12:17)
- The “Big Three Colds” that wreck your conversion rates without even realizing it (14:02)
- Why something as simple as leaving a voicemail with these “magic words” can transform any mediocre cold calling campaign into a treasure trove of opportunity (15:31)
- How posting about your kids on social media attracts more prospects to your schedule than a corporate content library (21:24)
Related: A Powerful Marketing Tactic for Financial Advisors to Attract More Clients