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Some financial advisors win because they’re great at selling. When someone answers the phone or sits down in their office, it’s hard for the prospect not to hire the advisor. But if you’re in meetings and phone calls all day, you’re a salesperson, not a financial advisor. That’s why copywriting is awesome: If you can write persuasive copy, you’re selling 24/7, attracting clients and getting appointments with them.
In this episode, you’ll find out how to write copy that sells—and 3 scientifically proven ways to supercharge your copy and attract a horde of clients. Want to sell by writing instead of being stuck in calls? Listen now!
Show highlights include:
- How writing copy lets you scale your client attraction without scaling your effort (3:31)
- The “Curiosity Gap” strategy that makes readers click, read and convert (6:42) Why changing a single number in your headlines gets you more readers. (9:39)
- The weird reason length is more important for cold email success than the words you say(15:39)
Related: A Few Unorthodox Ways To Conquer Advisor Perfectionism