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You might be posting on social media, but are your ideal prospects actually seeing any of it?
If not, it’s going to be tough to build relationships with them.
In this episode, Matt Halloran talks to Kalli Fedusenko, founder of Kalli Collective. She shares three principles that keep advisors focused on getting in front of the right people, instead of wasting time and money shouting into the void. Kalli also reveals why she’s a believer in pairing organic social media with ads when working with advisors.
Kalli discusses:
- Three principles for deciding where and how to advertise and post organically
- Which types of content performs the best on different social media platforms
- The actual difference between reach vs. impressions
- Why you need to interact with your followers if you want to build influence
- A different way to assess your growth (without comparing yourself to other advisors)
- And more
Related: Top Reasons for Advisors To Choose a Niche (And How To Get Started) With Natalie Hales