This episode is part one of three in the 12 Days of Marketing that discusses proving your brand and expertise.
In part one, Matt dives into explaining the importance of having a well established (and designed) Financial Planning Process. This is one of the many pieces to the puzzle in proving your expertise. This plan should be align with your company's story and brand and give your potential clients a clear view of what makes your company different.
Click below the image to listen and learn more.
Related: 12 Days of Marketing: Packing Your Message Into a Brand
Related: 12 Days of Marketing: Defining Your Ideal Client
Related: 12 Days of Marketing: The Difference Between Marketing and Branding