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Back in 1925, Bruce Barton wrote a sales letter that got a 100% success rate. Yes, you read that right:
Every single person he sent this letter to took action. Better yet, each person who received this letter paid $1,000—which translates to $17,000 adjusted for inflation.
How did he do the impossible? And more importantly, how can you apply the 10 lessons from this sales letter to your business?
Well, in today’s show, I read the entire sales letter to you (don’t worry, it's short), then reveal the 10 most important lessons that resulted in a 100% response rate. Listen now.
Show highlights include:
- How this sales letter from 1925 got a 100% success rate and each customer paid $17,000 adjusted for today’s inflation (1:12)
- Bruce Barton’s “emotions and aspirations” secret which empowered him to write a sales letter that had a 100% conversion rate (1:58)
- Why ethically amplifying people’s insecurities can cause a surge of new clients from every marketing channel you try (11:25)
- The weird way using your clients’ death as a motivator is the single most persuasive way to convince them of anything (and how to make sure you avoid doing this in a sleazy way) (11:31)
- Why the wealthiest people are often the most insecure (and how to use this fact to persuade them to do your bidding) (12:18)
- The “DEE” method for writing captivating stories that makes your ideal prospects ready to fork over their hard-earned money to you (15:11)
- Struggling to get social proof for your financial advising business? Here’s how to turn yourself into the ultimate form of social proof (18:11)