Why Behavioral Finance Has Become so Popular

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Sarah Newcome, a behavioral Scientist at Morningstar, joined us at the recent Morningstar Conference in Chicago to discuss her passion and the rising interest in Behavioral Finance .Watch the video and learn:

Why Behavioral Finance has become so popular

What the drivers are of emotional well being for investors

Why Advisors are latching on to the concept of Behavioral Finance

Related: If Money Doesn’t Buy Happiness, What Does?

Why Behavioral Finance Has Become so Popular

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