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1. Word of Mouth Marketing Is Still Where It Is At!
Word of mouth marketing is more important than ever despite the value of digital and social media. Digital and social are immensely valuable in creating an audience and engaging with prospective customers … BUT… Word-of-mouth marketing is still where it’s at in financial services when it comes to prospecting and converting those prospects into clients. — Tony Vidler
2. A Perfect Stock Market Indicator?
It’s every investor’s dream… Find a magic indicator that reliably times market tops and bottoms. Wall Street banks spend billions of dollars a year trying to find it. But such a tool has eluded even the greatest investment minds in history. — Stephen McBride
3. Your Prospects Don’t Have Short Attention Spans
The truth is out! Humans don’t actually have shorter attention spans than goldfish, it’s just that most of the content we’re consuming isn’t interesting enough to hold our attention. So what’s with the goldfish? — Maribeth Kuzmeski
4. “No Landing” Scenario at Odds With Fed’s Goals
Economically speaking, bullish bets are mounting on a “no landing” scenario, which suggests the economy will avoid a recession entirely. As noted by Yahoo Finance last Friday: “The newly-coined ‘no landing’ outcome considers a scenario in which inflation doesn’t actually cool while economic growth continues, even as interest rates remain elevated amid the Federal Reserve’s attempts to tamp prices down. In other words, the market is saying that inflation will be significantly higher in a year’s time than the Fed’s 2% inflation target. Put differently, instead of expecting a recession and lower inflation, short-term inflation expectations are rising and becoming unanchored.“ — Lance Roberts
5. Effective Differentiation Is Lost Today for These 3 Surprising Reasons
You would think organizations would be proficient at declaring why people should buy from them and not their competitors; why their value is special and unique when compared to what is being offered by other competitors in their space. BUT THEY’RE NOT! — Roy Osing
6. Activating Equity Portfolios for Higher Rates and Inflation
Passive equity investing has retained its dominance and outflows from active portfolios have continued amid the market and macro shocks of the past year. But in a world of structurally higher inflation and interest rates, there are good reasons for equity investors to consider active portfolios for equity allocation. — Robert Milano, Walt Czaicki and David Wong
7. How To Become a More Influential Advisor with Dr. Daniel Crosby
Every facet of an advisor’s job has influence at the heart of it, according to Dr. Daniel Crosby. What can advisors do right away to become more influential? In this episode, Matt Halloran talks to Dr. Daniel Crosby, Chief Behavioral Officer at Orion Advisor Solutions. Dr. Daniel unpacks why influence is the most important competency for advisors – and ways to become more influential by activating two of Robert Cialdini’s principles. — ProudMouth
8. Is It Time To Buy Technology?
Recently, we have spent a lot of time meeting with clients, and undoubtedly the first question on everyone’s mind is around the rally in technology to start the year. Thus far, the worst performers in 2022 have been the best performers in 2023. Based on this, a natural question that clients may be wondering is – are we missing the boat on Technology? Is it time to get back in? Has the 2022 regime – Energy as a market leader, caution around high valuation stocks – exhausted itself, and is it time to reconsider our substantial underweight in Technology? — Jonathan Lo and Tony Genua
9. Are Leads Slipping Through the Cracks?
Advisor websites and social media profiles have come a long way. Every day I see examples that are fresh, inviting and reflect the needs of the prospects who are stopping by to learn more. Too often, however, those sites and profiles make a very big assumption - that the visitor is looking for a financial advisor. And while that sounds obvious enough it may not be true. — Julie Littlechild
10. Do Not Be Fooled. It Is the “Return to Normal”
Don’t be fooled. Two important pieces of data came out this week that should be paid close attention to. On February 16th, the Philadelphia Fed Manufacturing Survey for February was released. According to MarketWatch, the median estimate called for a decline of -7.8. The actual result was a decline -24.3. — Jim Colquitt
11. How Advisors Can Better Connect With Black Clients
Astute advisors know that simply because a client or prospective client is in the office, the reasons for being there differ. There are obviously differences regarding financial goals and planning based on age, employment, marital status and yes, race. That is to say advisors shouldn’t expect linear expectations and needs across the various racial groups. — Todd Shriber