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Written by: Cohen Taylor
Buying a house, planning a big vacation, picking your retirement date … Most of us don't take these major financial decisions lightly. We build our lives one financial choice at a time, carefully considering the dollars and cents.
But most people don't realize that the bottom line isn't the end of the story. Humans are emotional creatures, and even the most "rational" of us can seem to act "irrationally" when it comes to money decisions. That's where understanding financial psychology comes in. Recognizing the psychological factors that influence our financial choices helps us make more considered decisions, especially during stressful times.
In my experience working at the intersection of financial and personal well-being, I've helped numerous clients address the qualitative aspects of wealth management. And now, I'm here to share just a few of the most helpful points with you.
1. Understand the ‘why’ behind your financial behaviors.
First of all, it helps to start with why. Did I buy that car for me, or for the impression it makes on other people? Why do I shop online when I'm stressed? Did I sell that stock out of the fear of losing money?
By deeply contemplating your financial decisions, you can develop an understanding of what your tendencies are. This helps build self-awareness. Eventually, self-awareness could lend you the ability to pause and consider all aspects of a decision before finalizing it.
We all have financial comfort zones, those areas in which we make decisions by habit, without consideration. These zones are shaped by our past experiences. While they can provide a sense of security and help to manage decision-making stress, they can also expose us to our financial blind spots.
Financial blind spots are the biases and emotions that impact our decision-making. Overconfidence, loss aversion and mental accounting can lead to negative outcomes, sometimes without us even noticing. Similarly, money scripts, or money messages, are the core beliefs about money that we develop through childhood experiences and financial flashpoints. These all have a major influence on how we make financial decisions.
By fully understanding our "why" — by identifying what we learned about money growing up and how those experiences informed our current money beliefs — we can mitigate these blind spots and scripts.
2. Find the balance between needs and wishes.
After you start to understand your why, you'll need to examine what your goals are. What is most important to you, now and in the future? What about your family? And when do you want to achieve your goals? All choices have costs.
We define "needs" as anything that enhances your well-being. From eating nourishing food to having appropriate insurance coverage, our needs are critical to our flourishing. On the other hand, our "wishes" are our long-term financial goals and dreams, such as starting a business, achieving financial independence or retiring early. Wishes represent the culmination of our ambitions and the realization of our broader life aspirations.
Finding a balance between these isn't easy, especially in the chaos of everyday life. But by focusing on what we can control, such as how we interact with money and how we use our priorities as a filter for making financial decisions, we can foster conscious, informed decisions that align with both the short term and the long term.
Note: When you're evaluating your own needs and wishes, avoid comparing your financial situation to other people. You never really have a complete view of and understanding of someone else’s financial situation. Someone else's "why" could be entirely different from yours.
3. Look beyond the money.
Defining your wealth by the number in your accounts can be very limiting. In the real world, wealth is defined in a variety of ways.
Your health, your time, your relationships, your skills and your knowledge can be defined as wealth. These are things that money can't buy on its own, and they contribute significantly to overall well-being.
For instance:
- You can pay for a personal trainer, but if you have a poor diet, your health will suffer
- You can pay for an Ivy League education, but if you don't study, you won't get much out of it
- You can pay for lunch when you go out with friends, but this won't create meaningful relationships in and of itself
In this sense, money can be leveraged as a resource — as a means to help you pursue your goals — but it can't accomplish anything on its own. Human intervention is required to direct the purpose of money. And you define that intervention.
Expand your perspectives
Behavioral Wealth Management is about more than just accumulating assets; it's about understanding the deeper motivations behind your financial decisions and making these decisions in the context of the bigger picture — your overall well-being. By expanding your perspective on wealth to include your time, relationships, health and more, you can make financial decisions that create a balanced and fulfilling life.
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