How Inflation Impacts Your Financial Plan ... and What You Can Do About It

Written by: Taj Sherman

Inflation has become one of the most pressing economic issues in 2024, influencing everything from the cost of groceries to the value of your retirement savings. Understanding how inflation affects your financial plan is crucial to ensuring long-term financial security as prices rise. This blog post will explore the impact of inflation on your savings, investments, and purchasing power and provide strategies to protect your wealth in an inflationary environment.

What is Inflation?

Inflation is the rate at which the general level of prices for goods and services rises, eroding the purchasing power of money. In simpler terms, when inflation is high, each dollar you have buys fewer goods and services. Inflation is typically measured by the Consumer Price Index (CPI), which tracks the prices of a basket of goods and services over time.

In 2024, inflation is a significant concern for consumers and policymakers alike. The ongoing effects of the COVID-19 pandemic, supply chain disruptions, and geopolitical tensions have all contributed to rising prices across the globe. Central banks, including the Federal Reserve in the United States, have responded by adjusting interest rates and implementing monetary policies to curb inflation, but the effects on everyday consumers and long-term financial planning are profound.

The Impact of Inflation on Savings

One of the most direct effects of inflation is on your savings. When inflation rises, the purchasing power of the money in your savings account decreases. For example, if the inflation rate is 5% per year, an item that costs $100 today will cost $105 next year. If your savings are not earning at least the rate of inflation, you are effectively losing money in terms of purchasing power.

Traditional Savings Accounts

Traditional savings accounts offer low interest rates, often well below the rate of inflation. In 2024, the average interest rate on a savings account is around 0.5%, while inflation rates are hovering between 4% and 6%. This means that money kept in a traditional savings account is losing value over time. For those who rely heavily on savings accounts for financial security, this can be a significant concern.

Inflation-Protected Savings Options

To combat the effects of inflation, consider inflation-protected savings options, such as Treasury Inflation-Protected Securities (TIPS). TIPS are government bonds specifically designed to protect against inflation. The principal value of TIPS increases with inflation, as measured by the CPI, ensuring that your investment keeps pace with rising prices. While TIPS may offer lower returns than other investment options, they provide a hedge against inflation, preserving the real value of your money.

Another option is to consider high-yield savings accounts or certificates of deposit (CDs) that offer higher interest rates. While these may still fall short of matching inflation, they can help mitigate the loss of purchasing power.

The Impact of Inflation on Investments

Inflation also has a significant impact on investments. As prices rise, the value of certain investments can be affected in different ways, depending on the asset class and the broader economic environment.

Stocks and Equities

Historically, stocks have been a strong hedge against inflation. As companies raise prices to keep up with inflation, their revenues and profits can grow, leading to higher stock prices. Companies with strong pricing power—those that can pass on higher costs to consumers—are well-positioned to thrive during periods of inflation.

In 2024, sectors like technology, utilities, and consumer staples have demonstrated resilience in the face of inflation. These sectors often benefit from stable demand and the ability to maintain or increase prices. Investing in these areas can offer potential growth and stability, even as inflation affects the broader economy.

Bonds

While traditional long-term fixed-rate bonds can be impacted by inflation, there are opportunities to invest in bonds that can benefit from inflationary trends. Consider Treasury Inflation-Protected Securities (TIPS), which are designed to potentially protect against inflation by adjusting their principal value with changes in the CPI. TIPS offers a reliable way to safeguard your investment’s purchasing power.

Short-term bonds can also be advantageous during inflationary periods. With less sensitivity to interest rate changes, short-term bonds offer potentially more flexibility and can help you capitalize on rising rates, which often accompany inflation.

Real Estate

Real estate has traditionally been a strong performer during inflationary times. Property values and rental income tend to rise with inflation, making real estate a potentially solid investment choice. In 2024, high-demand areas and sectors like rental properties and commercial real estate offer opportunities for potential growth and income generation.

Investing in real estate can provide both capital appreciation and potential stable rental income, which often increases with inflation, helping to preserve and grow your wealth over time.

Investing During Inflation: Opportunities and Strategies

Despite the challenges posed by inflation, several investment opportunities that can help you not only preserve but potentially grow your wealth. Here’s how you can leverage these investment options to your advantage:

Tax-Free Municipal Bonds

Tax-free municipal bonds offer a valuable investment option, especially in an inflationary environment. These bonds provide regular interest payments that are exempt from federal income tax, making them a potentially attractive choice for investors looking to preserve their capital and enjoy tax benefits.

Municipal bonds can offer the potential of stable returns, and with careful selection, they can serve as a hedge against inflation by providing consistent income that is less impacted by market volatility. At Tidewater Financial, we specialize in tax-free municipal bonds, helping you navigate this investment avenue effectively.

Equities with Strong Pricing Power

Investing in stocks of companies with strong pricing power can be a smart move during inflation. These companies can pass on higher costs to consumers without significantly impacting demand for their products or services. Look for equities in sectors like technology, consumer staples, and utilities.

Real Estate

Real estate remains a solid investment choice during inflation. Property values and rental incomes tend to rise with inflation, offering both capital appreciation and income potential. Investing in real estate can provide a tangible asset that grows in value over time, helping you stay ahead of inflationary pressures.

Protecting Your Financial Plan from Inflation

To combat the loss of purchasing power, it’s important to adjust your budget to account for rising costs. This may involve cutting back on non-essential spending, shopping more strategically, or finding ways to increase your income, such as investment income.

Inflation can also affect your long-term financial goals, such as retirement planning, education savings, and purchasing a home. If your investments and savings are not keeping pace with inflation, you may find that your nest egg is not sufficient to achieve your desired lifestyle in the future.

For example, if you’re planning for retirement, it’s essential to consider the impact of inflation on your future expenses. Healthcare costs, which tend to rise faster than the general rate of inflation, can be a significant concern for retirees. To account for inflation, financial planners often recommend using a higher-than-average inflation rate when estimating future expenses and ensuring that your retirement portfolio includes investments that can outpace inflation.

Strategies to Protect Your Financial Plan from Inflation

Understanding the impact of inflation on your financial plan is the first step; the next is implementing strategies to protect your wealth in an inflationary environment. Here are some key strategies to consider in 2024:

Diversify Your Investments

Diversification is a fundamental principle of investing, and it becomes even more critical during periods of inflation. By spreading your investments across different asset classes—such as stocks, bonds, real estate, and commodities—you can reduce the potential risk of significant losses and potentially increase the likelihood of achieving returns that outpace inflation.

In 2024, a diversified portfolio might include a mix of equities with strong pricing power, short-term bonds, real estate, and commodities. Additionally, consider adding international investments to your portfolio, as different regions may experience varying levels of inflation and economic growth.

Focus on Inflation-Resilient Assets

As mentioned earlier, certain assets tend to perform better in an inflationary environment. Focus on investments that have historically protected against inflation, such as stocks in sectors like technology and consumer staples, real estate, TIPS, and commodities.

While these assets can help protect your portfolio from inflation, it’s important to remember that all investments carry risks. Work with a financial advisor to ensure that your investment strategy aligns with your risk tolerance and financial goals.

Increase Your Earning Potential

One way to combat the loss of purchasing power due to inflation is to increase your earning potential. This might involve pursuing additional education or training to advance your career, seeking out new job opportunities, or starting a side business. By increasing your income, you can better keep pace with rising prices and continue to work toward your financial goals.

In 2024, with remote work and the gig economy becoming more prevalent, there are numerous opportunities to boost your income. Whether through freelance work, online businesses, or investment income, increasing your earnings can provide a buffer against inflation.

Adjust Your Budget and Spending Habits

Inflation can force you to reevaluate your budget and spending habits. In 2024, with prices on the rise, it’s essential to track your expenses and identify areas where you can cut back or find more cost-effective alternatives.

Consider adopting strategies such as meal planning, buying in bulk, or taking advantage of sales and discounts to reduce your grocery bills. For larger expenses, such as housing and transportation, explore options like refinancing your mortgage or trading in your vehicle for a more fuel-efficient model.

By being proactive and adjusting your budget, you can maintain your financial stability even as inflation erodes purchasing power.

Protect Your Savings

Given the impact of inflation on traditional savings accounts, it's essential to adopt strategies that preserve the real value of your savings. Here are some ways to protect your savings in an inflationary environment:

  • High-Yield Savings Accounts and CDs: While traditional savings accounts often offer interest rates below the rate of inflation, high-yield savings accounts and certificates of deposit (CDs) provide slightly better returns. Although these options may not completely outpace inflation, they can reduce the erosion of your savings' purchasing power. Be sure to shop around for accounts offering the most competitive rates.
     
  • Treasury Inflation-Protected Securities (TIPS): TIPS are a type of government bond designed to protect against inflation. The principal value of TIPS increases with inflation, as measured by the Consumer Price Index (CPI). This means that your investment is protected in real terms, even if inflation rises. TIPS are a potentially safe and reliable way to safeguard your savings from the adverse effects of inflation.
     
  • Money Market Accounts: Money market accounts often offer higher interest rates than regular savings accounts, while still providing liquidity. They invest in short-term, low-risk securities, making them a relatively safe place to park your savings. While they may not completely shield you from inflation, they can offer potentially better returns compared to traditional savings accounts.
     
  • Investing in a Diversified Portfolio: While keeping a portion of your assets in liquid savings is essential for emergency funds, consider investing the remainder in a diversified portfolio that includes assets likely to outpace inflation, such as stocks, real estate, and inflation-protected securities. Over time, a well-diversified investment portfolio can provide growth that outstrips inflation, helping to maintain and increase your wealth.
     
  • Regularly Review and Adjust Your Savings Strategy: Inflation rates can change, and so can your financial needs and goals. Regularly review your savings strategy to ensure that it remains aligned with current inflation trends and your financial objectives. If necessary, adjust your approach to include higher-yielding or inflation-protected options.
     

Related: Using Bonds for Tax-Loss Harvesting to Offset Capital Gains