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As a small business owner, you must focus your energy on creating content if you want to run with the big dogs in the market.
Your budget doesn’t begin to compare with the megacorps, but that doesn’t change the fact that you’re both competing for the same market share. In this crowded space, content creation will give you an edge.
Spending your best energy on developing a media-minded, content-focused business will be your ace in the hole. Turn your small business into a thriving media empire with this simple process.
The Stats
We get it. You don’t want to waste your time on another growth scheme. We certainly don’t want you to either.
But the content creation data is hard to argue with. Check out these stats on media-driven businesses
The only person you’ll hurt by ignoring these stats is yourself and your business, because here’s the real kicker…
How it Works
The lead conversion stats on your website can be discouraging. You’re tired of working hard for minimal results. We don’t blame you. That’s why as a small business owner, you have to rewire your brain and redirect your energy to creating content. It is, bar none, the most powerful tool in your toolbox.
The process is pretty simple. You generate great, keyword-optimized content that attracts people to your website. Those visitors become new leads for your business when they join your email list.
Next thing you know, you have a faithful following who regularly read, like, and promote your blog across the internet and social media channels.
This content promotion, through the magic of keyword optimization and strategic link building, increases your rankings on Google, which leads to more inbound traffic on your website. More traffic means more exposure. More exposure means more leads. More leads mean more clients, and more clients mean…that’s right…more money.
Getting in the Game
There is no one that knows your business better than you. You are the secret to your business’ success. This is the perfect opportunity to put your expertise out there and prove yourself as the expert in the marketplace.
Gary Vaynerchuk, world-renowned media expert and host of the #AskGaryVee podcast, has seen first hand how a shift in focus toward content marketing can turn the tide for a small business. Gary took his family’s $3 million wine business and turned it into a $60M powerhouse in just five years.
It’s going to take time and commitment to shift your focus from traditional to content marketing and get the results you’re looking for. Turning your business into a media company isn’t going to happen overnight, but it is the smartest way to grow your business.
Where to Start
Becoming a media company will look different for everyone. You’ll need to define the process and find the tools that work best for you.
Buzzfeed, for instance, puts out insane volumes of content throughout the day on a variety of topics, both serious and satirical. Seth Godin, on the other hand, only publishes one piece per day.
Depending on your business model and market, your strategy for content creation will vary. Create flexible structures that can be adjusted as you learn more about what your growing audience loves and finds valuable. The more strategically targeted your content, the more likely it is to be shared and promoted. And that’s what it’s all about.
It’s important to take the time to survey the available tools and leverage the platforms that are right for the audience you’re trying to reach. Not all content creation and publishing tools are created equal. Don’t worry, though, the Sweet Fish Media blog is chocked full of stellar content building resources to help you out of the nest.
You’ve worked hard to get here. Becoming a media-focused company is your next step in achieving the goals you set out for when you started this thing.
Making it Work for You
Your business is your baby, and you know it better than anyone else out there. But as a business owner in this day and age, you also have to start expanding your digital footprint.
The harsh truth of life is that we all only have 24 hours in a day. You have clients to woo, teams to lead, bills to pay, and, despite your best efforts to avoid it altogether, you need to sleep. But, unlike you, your web presence never needs to take time off.
While you are masterfully handling the day-to-day operations, that clever article you posted earlier in the week is driving traffic straight to you behind the scenes.
Becoming a media company by changing your focus from traditional to content marketing is one of the best ways to grow your business and reach your goals. We want to make sure that you have everything you need to be successful.