Why Referrals Matter More Than Ever—And How to Get More

 

In honor of Valentine's Day 2025, I’ve decided to talk about why I love referrals and introductions—and so should you!

Before we dive in, one thing is clear: no single strategy—referrals, COIs, or seminars—works alone. Most advisors need a mix to drive consistent growth. Today, I will break it all down, share proven strategies, and give you practical steps to make referrals work for you.

In this episode, I’ll also discuss the following:

  • (07:21) What are limiting beliefs when it comes to referrals and introductions
  • (08:04) What is relational insecurity?
  • (10:07) Three keys to generating referrals
  • (15:46) What referral gathering is truly about
  • (17:52) A strategy to encourage referrals without being pushy
  • (23:45) How to turn away clients the right way
  • (28:12) Why advisors must be willing to get uncomfortable for major growth

Related: Strategic Growth: Why Financial Advisors Must Raise Floor To Grow Their Business