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Is there a formula to take a startup to a BILLION in sales?
Yup. But it’s not just about sales. This is not a treatise on sales techniques; FAR FROM IT! In fact sales plays a minor role in what it takes to get a BILLION.
In my seventh book, “Audacious ’Unheard-of Ways’ I Took a Startup to A BILLION IN SALES” I share with you the formula I discovered over my four-decade career as an entrepreneur, CMO and president.
I hope you check out my book for the details, but here are 8 snippets I hope will tweak your interest:
1. Business plan — You won’t make a dent in the BILLION if you spend all your time trying to perfect your plan to get your strategic intent ‘perfect’. I will show you how to develop my BILLION business plan that gets your end game ‘just about right’ and focuses on execution as the source to learn and tweak it on the run.
2. Tailor-made solutions — BILLION dollars in sales doesn’t come from a mass market solution marketing machine, rather a healthy mix of mass customized and individual tailor-made solutions with ME-NOW as the primary focus.
I will give you a step-by-step method of doing it based on what worked for me as CMO.
3. Premium pricing — Pricing on the journey to a BILLION is about being a premium price business where the value provided to its customers commands higher prices than the competition. Discount pricing is for commodity players with mediocre sales and margins.
I will share my pricing secrets with you and show you how to play the high-price, high-sales game.
4. Elegant delivery — A key component of the BILLION sales stream is how solutions are delivered to customers. Delivery systems must be flawless.
This is basic stuff. Customers expect to get what they’ve bought in a straightforward way and when delivery systems don’t work their dissatisfaction is often expressed by complaining to their friends or moving to another supplier.
I will show you in simple terms how to flawlessly execute your plan and ensure your customers get what they want when they want it.
5. Caring service — A business that is capable of a BILLION in sales cares about its customers.
They actually have a culture that has moved beyond the normal strategy of providing excellent customer service to one where employees treat their colleagues and customers with the respect and empathy they deserve.
I will explain in detail how I created a service strategy for the organizations I led and the success that I had.
6. Serving leadership — A BILLION in sales comes from frontline functions supported by serving leaders.
They understand that superlative performance and unmatched results come from well trained employees working with the right tools and ‘100 % uptime’ systems and processes and minimal barriers and roadblocks to doing their jobs the way they need to be done.
Leadership plays a vital role in the effectiveness of delivering results by spending time with the frontline and other key delivery systems personnel asking the simple question: “How can I help?” and serving them in any way they can.
My success as a leader came from a blueprint I developed for myself and I’m going to take you through it so you can reap the same rewards as I did.
7. A win-your-business-everyday attitude — A BILLION in sales requires an attitude and culture that takes nothing for granted in terms of customer loyalty. These businesses know that, with so much competition and alternatives for their customers, they must earn the right to serve their customers everyday.
And that if they do much as lose focus on that purpose, they could lose business in a heartbeat.
Employees are coached to assume that their customer’s business is always up in the air and that they must fight for it with every customer engagement.
My approach to building strong teams is unique, and in my book you will learn to not only have a strong turned-on team, but also to do it in an unheard-of way.
8. Reaction DNA — You don’t earn a BILLION by having a strategy that successfully plays out the way it was originally intended; there are always unexpected ‘body blows’ that strike, which requires a business to react ‘in the moment’ to take it in a new direction.
These businesses have reaction as a basic element of their DNA. They absorb body blows effectively, re-vector their strategy and retain their sales momentum.
There’s a formula to create the organizational ability to respond to unforeseen events that shock you, and I will unveil it for you in specific detail.
These snippets only scratch the surface in terms of what I did to successfully take a startup business to a BILLION in sales.
For the full reveal, check out my new book,