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Written by: Susan Melony
In the digital age in which we live, the need for digital signs and banners is definitely not as necessary as it once was.
Nonetheless, promotional signs and banners for your business should still not be overlooked. That’s because they can still attract attention, and on top of that, they are also cheap and require little maintenance.
Even now, you probably notice multiple small businesses in your area using banners for advertising, and both indoors and outdoors. So even while digital and online marketing methods will probably take precedent, physical signs and banners for advertising still have their place.
Since banners have historically been among the most common visual elements for marketing and promoting, there are naturally an extremely wide variety of different options for you to choose from. We’re going to talk about a handful of the most popular options in this article.
Here are the top five types of banners to use for your business , presented in alphabetical order:
1 - Mesh Banner
Mesh banners are versatile because they can be used both indoors and outdoors. The weave in the mesh is also permeable, which allows wind to pass through it without actually flying the banner like a sail.
This means that mesh banners can stand up to harsh winds far better than many other kinds of banners can. They can also stand up well against other kinds of negative weather, such as rain or snow or dust.
2 - Pop-Up Displays
Pop-up displays do exactly like the name suggests: they literally pop up. Often built out of fabric, pop-up displays are also among the loosest banners currently available. However, they are still just as effective as other kinds of banners in turning heads.
Pop-up display banners also tend to stretch much farther than other kinds of banners, such as retractable banners. They are often installed along the back of an exhibition shell.
3 - Retractable Banners
Retractable banners , also known as pull-up banners, are very popular because of their ease of installation. If you need to travel to promotional events and are crunched for time, retractable banners can be a great way to go.
Retractable banners are also double sided, so they give you more room for advertising and showing off your business logo. The only real downside to retractable banners is the fact that they are on the smaller side and can’t be built much wider than five feet. If you want banners that can extend beyond that, you’ll be better served with pop-up banners. Collapsing and transporting retractable banners is also very easy.
4 - Suspended Banners
Also known as hanging banners, suspended banners utilize rods and cables to hang down and display above large crowds for the highest amount of visibility. As you can imagine, this requires more installation time, so if you need to set up banners quickly at events you’ll be better served with more efficient choices such as retractable banners.
That being said, the payoff suspended banners can be well worth the extra time that is typically required to set them up. This is not only because they are highly visible, but because you have a multitude options: triangle ceiling hangings, square displays, circular hanging displays, and so on can all be suspended up off the ground.
5 - Vinyl Banners
Perhaps the most durable kind of banner that you can buy for promotional purposes are vinyl banners. Vinyl is practically tear resistant, which makes it very effective at resisting inclement weather outside.
However, as with suspended or hanging banners, vinyl banners can also require a bit extra time and effort to set up. They can also be damaged if they are not stored properly because they can crease.
That being said, vinyl banners are still among the most common banner options that you see with businesses today because of their intrinsic durable properties. So long as you have the manpower to install them, they are a great and long lasting option that can be a great investment.
Using Banners For Your Business
Banners should not be overlooked as a part of your overall business promotional plan . While there are other kinds of banners to consider using for promoting your business as well, the five basic types that we have covered here today in this article are among the most popular used.