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The truth is that virtually all organizations have access to the same products, the same technology, the same recruiting tools, the same strategic planning algorithms, the same CRM platforms and the same EVERYTHING.
So, the main challenges business faces today aren’t about these things.
These things represent the means to your end, not your end themselves.
You may NEED a specific technology to deliver your customer solutions, but they represent the HOW you acquire and retain them.
They don’t define that strategy behind why customers decide to do business with you and not your competitors.
It is in this area the true challenges present themselves for most businesses.
In my experience, these are the top 3 mountains most organizations must climb if they are to achieve audacious results.
#1. DIFFERENTIATE! — Answer the question “Why should someone do business with ME as opposed to my competitors?”.
If you can’t answer the question “How are you different?”, you’re DONE.
#2. DIFFERENTIATE! — STOP! copying best practices and looking for unique one-of-a-kind approaches to separate your business from others.
Put the textbook down and try to create methods and solutions that work for you and establish YOU as the benchmark for others to copy.
#3. DIFFERENTIATE! — Cast off the narcissism. It’s not about YOU.
Differentiation is not about what you think of your business, the value you provide and what separates your business from the crowd around you.
It’s what OTHERS think of your business.
“We provide the best customer service.” is undifferentiation in full bloom along with other statements that use CLAPTRAP words and expressions like ‘better’, #1, ‘market leader’, ‘the first’, ‘premium’, ‘great tasting’, ‘most reliable’ and ‘lowest cost’.
If you’re not the ONLY one that does what you do, you’re DONE.
Businesses today do a mediocre job of separating themselves from the crowd.
If you can’t differentiate you will die…
Related: 5 Proven Ways To Achieve Unbelievable Growth in Your Business