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Tracking isn’t the most exciting thing to do. It does, however, reveal some amazing data to help you better your business. It shows progress and decisions, including the outcomes of those decisions.
It’s more important than ever that you have the right metrics when it comes to referrals. With the right metrics, you will feel informed on what type of decisions you need to make about what referrals will look like for you in 2023.
The three big ones you should be paying attention to are:
- The number of referrals you’ve received.
- The number of referrals that convert to clients.
- The number of referrals that you’re receiving from each of your referral sources.
So, that’s exactly what we will be discussing today!