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When you study copywriting, most books will teach you how to write formulaic copy. Now, formulaic copy isn’t bad… but is it the best?
No, it’s not the best because in order to write the best copy, you need to deeply understand your market. That’s why, for example, headlines that break all the copywriting rules tend to do the best.
This lesson doesn’t just apply to copywriting either. It applies to every piece of content and marketing you put out.
And you know what?
Financial advisors, perhaps more than any other industry, are uniquely skilled to tap into this next level of copywriting.
Listen now to discover how to tap into this next level of copywriting, and eliminate your competitors.
Show highlights include:
- How to write stronger, more captivating, and more revenue-boosting headlines by simply asking questions (3:51)
- The “just ship it” secret for pumping out the most revenue out of your hectic day (4:39)
- Why making people feel noticed unlocks the true power of copywriting magic (and why financial advisors are especially equipped for this, even if you’re not a good copywriter) (6:08)
- The “FDD” method for making your financial advising clients feel like you’re the only advisor who actually “gets” them (9:57)
- One of the most powerful forms of proof you can put in your marketing (and why it’ll never get you hassled by compliance) (14:19)