Tell Your Prospects What Matters Most

Clients, prospects, and referral partners need to hear your conviction for what you do, how you do it, and why. Tell them what matters most.

• When talking with prospects, clearly identify the most important work you do for your clients, whether they know they need it or not.
• Get comfortable explaining what you do and using the word “most” to emphasize how important it is.
• Regardless of what trendy financial fad or hot dot someone wants to talk to you about, use the opportunity to showcase your expertise by highlighting that your focus is on what’s most important for your clients now so they can have the most choices later on.

Related: Beware of Using This Widely-Promoted Prospecting Approach