They’re all about knowing 2 things: what you want to bake? and what is the recipe to get there?
If you search the web for material on startups and small business, you will find lots on setting goals, creating strategies, forecasting the financials, making marketing plans, finding your niche, and on and on and on. You get what I mean. There’s a surplus of startup tips and suggestions.
However, these tips, suggestions, and reminders are nothing, really, without a step by step guide. For example, say you envision the best apple pie there is. You know you have to use flour, water, eggs, milk, and, oh yes, the apples, but if you don’t have the recipe, the idea of a pie stays just that, an idea of a pie. Will you ever be able to taste the apple pie if you don’t find out how much of each ingredient you need, or how long it needs to stay in the oven? Not likely.
Will you ever see your startup if you don’t create the step by step recipe for your business?No.
Below are KEY actionable ideas (or recipe starters) that business owners need to consider when developing their business idea. And I mean it. These are absolutely key:
I’ve saved clients over $1 million last year by advising them on managing inventory and stock; focusing on winners; and eliminating the 80% that doesn’t sell. Similarly, the best and cheapest marketing strategy is satisfied and repeat customers who provide great word of mouth referrals.
Want a quick road to failure? Remain uncompetitive… forget to satisfy your customer.
There’s a great quote from the classic, “Alice in Wonderland.” It goes like this:
“If you don’t know where you are going, any road can you get you there.”