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Whether you’re hosting a virtual or in-person event, here are four tips to make it a success:
1. Create a fun landing page that clearly conveys exactly what attendees will get out of going to the event.
2. At the event, have a way to collect data on everyone who comes. If your attendees bring a friend, you’ll want to have a way to capture their contact information too!
3. If you want people to invite their network to your event, send something like this in a follow up communication: “We’re having a great response to this event and so many people have asked if they can bring a friend or family member. We have limited availability, but we’re going to allow everyone to invite three people.”
4. Follow up after the event and drip emails to attendees with educational content related to the event or other relevant tips.
Related: 5 Strategies to Boost Content Visibility for Financial Advisors