The influencer economy is like a crowded carnival. Everywhere you turn, someone is shouting about the next big thing, waving their hands to grab your attention. It is flashy, chaotic, and, let’s be honest, a little overwhelming.
But here is the thing, in the middle of all this noise, trust is what cuts through.
And trust, my friend, is your secret weapon.
Consumers today are more skeptical than ever.
They have seen influencers promote products they clearly do not use, and they have watched brands make promises they never keep.
It is no wonder people are asking, “Can I believe any of this?”
This is where you have an opportunity to stand out.
Not by shouting louder, but by being real.
Trust-based selling is not about pitching or persuading.
It is about creating a space where people feel safe enough to tell you the truth.
And that starts with listening.
Ask questions that matter.
What is really going on in their world?
What challenges are they facing?
What do they need, not just want?
When you show genuine curiosity, something shifts.
People let their guard down, and they start to see you as someone who genuinely cares.
But here is the catch, you cannot fake this.
If you are just going through the motions, people will know.
And once trust is broken, it is almost impossible to rebuild.
So be present, be honest, and most importantly, be yourself.
Consistency is another key piece of the puzzle.
In the influencer economy, trust is not built in a single post or a single conversation.
It is built over time, through small, consistent actions that prove you are who you say you are.
Think of it like planting a garden.
You cannot just throw seeds in the dirt and expect a harvest overnight.
You have to water it, nurture it, and give it time to grow.
And yes, sometimes you will have to pull a few weeds along the way.
But the payoff is worth it.
Because when people trust you, they do not just buy from you, they believe in you.
And that is something no algorithm or trend can take away.
So while everyone else is chasing likes and followers, focus on building trust.
Because in a world full of noise, being trustworthy is the ultimate superpower.
And that is how you navigate the influencer economy.
Related: The Power of Vulnerability in Selling
Ari Galper is the world’s number one authority on trust-based selling and is the most sought-after high-net worth/lead generation expert for financial advisors. His newest book, “Trust In A Split Second” has become an instant best-seller among financial advisors worldwide – you can get a Free copy of Ari’s book here and, when you click the “YES” button in the order form, you’ll also receive a complimentary “plug up the holes” lead generation consultation. Ari has been featured in CEO Magazine, Forbes, INC Magazine and the Financial Review. He is considered a contrarian in the financial services industry and in his book, everything you learned about selling will be turned upside down. No more chasing, no pressure, no closing.