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Most financial advisors ignore Gen Z thinking they don’t have capital. But this is a big, fat $100 million mistake.
Why? Well, Gen Z has more than $100 million in buying power. They make up 20% of the population. And if you don’t start getting ahead of this trend now, you might find yourself without a business in 10-15 years. That’s the bad news.
The good news? In this episode, Ben Phillips from North Coast Asset Management and host of the Gen Z and Friends podcast, joins me to reveal how to market to Gen Z (without coming across as a cringy Gen Xer). Listen now.
Show highlights include:
- How to tap into a segment of the population that has over $100 million in buying power (that most financial advisors ignore) (4:20)
- The one social media platform that 95% of Gen Z and millennials use almost daily (4:42)
- The “Four C’s” approach for marketing to Gen Z that makes them salivate about the idea of working with you (8:51)
- Why pandering to Gen Z by making cringy TikTok dances repels them away instead of attracting them (and how to stop pandering) (16:23)
- The counterintuitive way offline events work better for landing Gen Z clients than online ones (18:51)
- Why bashing crypto as dumb today is a surefire way to evaporate your sales pipeline and business 10 years from now (23:40)
Related: How Financial Advisors Can Get Clients With YouTube